DigitalRev Personifies Canon, Makes Him Into a Complete Jerk

Screenshot taken from the video

Screenshot taken from the video

The folks over at DigitalRev continue to be the most ridiculous thing in the photo industry by making the company with the largest market share look like a total jerk. Considering that they’re also a retailer, it’s quite odd to see DigitalRev poking this much fun at Canon and satirizing them in their latest video where Kai decides to act like Canon if they were a real person.

Essentially, it’s all about bashing Nikon to a super-obsessive degree and talking about things like Bubblejet, mirrors, etc. But where they really hit home is with the company taking the same ideas from before and rebadging it as a new product.

Then they go back to mirrors, and more mirrors–until it all feels a bit annoying.

But still though, it is DigitalRev and in some ways has certain truths in their otherwise sarcastic undertones. The video is after the jump.