The folks over at DigitalRev continue to be the most ridiculous thing in the photo industry by making the company with the largest market share look like a total jerk. Considering that they’re also a retailer, it’s quite odd to see DigitalRev poking this much fun at Canon and satirizing them in their latest video where Kai decides to act like Canon if they were a real person.

Essentially, it’s all about bashing Nikon to a super-obsessive degree and talking about things like Bubblejet, mirrors, etc. But where they really hit home is with the company taking the same ideas from before and rebadging it as a new product.

Then they go back to mirrors, and more mirrors–until it all feels a bit annoying.

But still though, it is DigitalRev and in some ways has certain truths in their otherwise sarcastic undertones. The video is after the jump.