Photography Culture

DigitalRev Personifies Canon, Makes Him Into a Complete Jerk

Chris Gampat
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03/18/2015
1 Min read

Last Updated on 03/18/2015 by Chris Gampat

Screenshot taken from the video
Screenshot taken from the video

The folks over at DigitalRev continue to be the most ridiculous thing in the photo industry by making the company with the largest market share look like a total jerk. Considering that they’re also a retailer, it’s quite odd to see DigitalRev poking this much fun at Canon and satirizing them in their latest video where Kai decides to act like Canon if they were a real person.

Essentially, it’s all about bashing Nikon to a super-obsessive degree and talking about things like Bubblejet, mirrors, etc. But where they really hit home is with the company taking the same ideas from before and rebadging it as a new product.

Then they go back to mirrors, and more mirrors–until it all feels a bit annoying.

But still though, it is DigitalRev and in some ways has certain truths in their otherwise sarcastic undertones. The video is after the jump.

canon digitalrev jerk kai mirrors video
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.