Understanding the Computational Photography in Alice Camera

The Alice camera is targeting a different type of creative and camera user.

“By applying computational photography to the Micro Four Thirds system we want to give people image quality more like that of a full-frame camera, at the price, size, and weight of an MFT camera…” states Liam Donovan, CTO of Alice Camera in an interview with us. In my 12 years of journalism, I can say that’s a very big claim. For the future of the camera market, I’m hoping Alice Camera can hold themselves true to it. Alice Camera is being funded on IndieGogo and promises to be completely different. 

Continue reading…

Dear Kodak, This is the Best Time to Make Sensors Again

It’s time that Kodak gets back to the image sensor business.

Dearest Kodak,

I remember fondly back to a time when you made imaging sensors. Specifically, I remember the ones you sold to Leica. They were wonderful. The sensors you made too were wonderful. Sadly, the industry didn’t appreciate them. And I hold myself partially responsible for not appreciating what your sensors did at lower ISOs. All we cared about were high ISO results. But if there were ever a time for you to come back to the digital photo world, now is the time, Kodak.

Continue reading…

These Are 2018’s Top Photography Gear According to TIPA World Awards

Did any of your favorite photography gear make it to this year’s TIPA-awarded list?

Whether you’re still wondering about your next DSLR, first mirrorless pick, or an extra lens to play with, there’s always one last question worth ticking on your checklist. Do the experts think it’s the best choice? To help you come to a decision, the folks of the Technical Image Press Association have recently announced their selection of the best photography gear, accessories, and imaging tools for 2018.

Continue reading…

The Laowa Venus Optics Magic Format Converter Increases the Imaging Circle for Full Frame Lenses to Fujifilm GFX

Before you go on in full glee, know that the Laowa Venus Optics Magic Format Converter isn’t exactly what you think it is. Yes, it’s a converter for the Fujifilm GFX camera system and therefore one of the mounts on the converter is G format. However, it doesn’t work in the same way that a speedbooster does. To help you fully understand this, let us explain.

A speedbooster takes a lens from a larger format, puts it onto a smaller format, and both widens the lens and makes its aperture faster. So a 35mm f1.4 Sigma Art with a speedbooster attached to a Sony a6500 will become a 24mm f1.2 basically. That’s how the system and the idea work. Though that’s not the case with the Laowa Venus Optics Magic Format Converter.

Continue reading…

Portraiture: Various Imaging Formats Visually Compared

If you were to look at the various imaging formats currently available on the market, would you be able to easily tell the difference between the bunch? We’re out to prove a point in today’s posts: most people most likely would not be able to tell if a photo was shot on Micro Four Thirds, Medium format, or full frame. Just take a look at this sample gallery we’ve put together.

Continue reading…

Sony to Make Imaging Business an Even Bigger Priority

Chris Gampat The Phoblographer Sony 50mm f1.4 product photos (3 of 5)ISO 1001-125 sec at f - 4.5

Get ready for Sony to go after the imaging world a ton more aggressively, or at least that’s what Sony Alpha Rumors is finding. They gather from both reports on Sony.Net and Reuters that the company will be making more of an effort to focus on the imaging division as well as the gaming and mobile businesses. Reuters is reporting that the company will also cut 5,000 jobs and split off the PC and TV businesses. That’s all quite sad, as their televisions are really quite beautiful when properly calibrated and they put a ton of work into trying to produce new models in the later part of last year.

Worldwide, Sony is already in the #3 position behind Canon and Nikon and have always found that they cater very well to the consumers/prosumers. But could this finally mean that they’re going to go after the pros more seriously? For example, Sony doesn’t have a 1D X or D4 style camera at all. But they surely have the sensors to perform with the big boys and they also have the autofocusing technology.

Maybe Photokina 2014 will bring us some awesome new stuff that makes all our jaws drop.

This Four Thirds Sensor Can Shoot 4K Video

Truesense KAC-12040

There have been rumors about it for a while now, and it’s only logical that this move comes now or never–especially with Sony offering automatic features on their 4K cams. According to a report on 43Rumors, the ex-Kodak company TrueSense has developed one heck of a sensor. It is a Four Thirds sensor developed to shoot 4K video. TrueSense makes the sensor for the Digital Bolex.

According to EOSHD, the specs are:

These are the specs:
– 18.8mm x 14.1mm in size for a 4/3″ optical format
– global shutter for stills and a rolling shutter for video.
– 10bit 4K video at up to 120fps.
– Dynamic range is 72 db (11 stops) in rolling shutter mode but this drops to just 55 db in global shutter mode.

Now, 10bit video isn’t so great, but if it shoots RAW then it might be a bit more workable with a good video editor, exceptional colorist and one heck of a color calibrated monitor. We don’t think that Panasonic or Olympus will use this sensor, but we’re very curious as to who might. Maybe there will be an affordable 4K camcorder coming out soon from some other brand.