Here at the Phoblographer, we’ve been the biggest champions of putting humans first before AI. We’ve got disclaimers and all to back that up — plus, we’re the only photography-speciality publication we know of that is part of Adobe’s Content Authenticity Initiative. That’s why what Profoto recently did on Facebook is just so incredibly jarring. And if you consider yourself a real photographer instead of some content creator, then you’ll be really angry at what Profoto has recently done.














