When the Sony a9 III was introduced, the company did an incredible job of describing what it could do. But at the same time, they did an awful job of showing us what it could do. When I say us, I mean real photographers — the ones who know how to imagine things instead of looking at the back of a screen and capturing them. It’s the idea of seeing and not looking. Specifically, they didn’t help photographers truly realize what this camera could do for off-camera flash work. Considering how much I love working with off-camera flash, I decided to dedicate pretty much this entire review to off-camera flash work. So if you’re a strobist, this review is for you.














