Collaboration is perhaps one of the easiest ways to get camera sales soaring. And we don’t mean any alliances between camera companies and photographers—but with celebrities. Names such as Jeff Bridges, Norman Reedus, Bryan Adams, and even Zendaya are some exceptional collaboration choices that can get more casual shooters involved with a brand. However, it seems that the easiest way to triple the number is by partnering with the most talked about artist: Taylor Swift. We know how loyal her fans are, which means that any camera maker that partners with her is likely to make big leaps. And we think one company has achieved this feat without much trying!
