Lomography Color Negative 400 is one of those alternative color films that unfortunately isn’t spoken about enough. And for some of us, that’s perfectly fine. I’m okay with all the haters of Lomography refusing to understand what the company is doing and saving more film for me. Walking into the West Village store in NYC to be greeted warmly by the employees and always having the ability to buy some simply makes me happier. And all the folks who only shoot digital and only care about shooting digital can keep doing so. They’ll never understand the awesome secret that the rest of us know that is ironically being published on one of the biggest indie photo blogs on the web.
That’s all just fine.