Sony Pro Support Service Adds Repair and Gear Loans for Professional Photographers

Sony has pretty much revamped its entire line of Alpha cameras from the entry level A5100 all the way to its top of the line A7r. Now the Japanese camera company is launching a PRO Support service program for professionals picking up all its new models.

The premium service offers users—for a $100 annual membership—dedicated phone support, free camera maintenance, expediated repair services, and included loaners while their camera is in the shop. What’s more, Sony PRO Support service subscribers will also have access to loan equipment. So if you ever wanted to use that super expensive Sony 500mm f4.0 G lens without plunking down $12,998? Well now you can.

But before you enroll on the Sony PRO services site, there’s some criteria you’ll have meet.  Firstly, you have to be the owner of two Sony Alpha full-frame interchangeable lens cameras, whether its part of the Sony A7 family or the A99. Subscribers also need to already own three Sony Zeiss and/or G-Series lenses. Additionally, you’ll have to prove that you’re a working professional photographer whether it’s in a self-employed capacity or as an employee of a larger business.

All in all it’s a service that follows closely to the model set by Canon and Nikon’s Professional Services. Call it unoriginal but Sony needs this to create this service as its full-frame mirrorless systems steal away more photographers like Jason Lanier.

In another bit of news Sony has also added more photographers to its “Artisans of Imagery” campaign to show just how good the Alpha camera line can be. The new roster of photographers includes 21 new renowned professionals including Joe Brady, Zabrina Deng, and Eli Reed.