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Dog Schidt Lenses Beg You to Say Their Name Out Loud and ROFL

Chris Gampat
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03/18/2013
03/18/2013
1 Min read
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Last Updated on 03/18/2013 by Chris Gampat

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Say it, come on–no really say it! Dog Shit Schidt seems to be a brand new company selling optics on Etsy. Here’s the weird thing about them though: Their lenses are based on a Zeiss design from the 1960’s. In fact, they’re specifically citing the 58mm f/2.0–a lens that I actually own.

Now after reading all of that, here’s the part that makes sense: the bokeh is designed to look like that of an anamorphic lens–which means that they’re targeting these lenses at the videography audience. With that in mind, consider the fact that the old Zeiss 58mm f2 has a stepless aperture ring and overall some of the most buttery smooth focusing and aperture dials to date.

You’ll be able to purchase them for Canon, Nikon, Sony, Panasonic, Olympus etc. according to their website. They have more info on this PDF. But hit the jump for some sample footage.

Via 43Rumors

Dog Schidt Optiks Sample Showreel – Lenses now For Sale!! from Melting Bloke (Richard Gale) on Vimeo.


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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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