The OM System has been pretty silent about giving us successors of the popular Pen lineup. Users have been asking for one for a long time with no sort of hints at what’s coming. On the other hand, the company recently launched OM3, which has the retro-style of the original EM5. However, while the company is slowly getting back to launching the Micro Four Thirds camera, there is also a growing thought in the community about the company launching a full-frame camera.
In a new video on YouTube, Sony Alpha Rumors’ Andrea Pizzini spoke about the future of OM System. He mentioned the future of the OM System, which includes the development of new sensors as well as a few lenses for users. In addition to discussing what we have already mentioned on the website, Pizzini wondered why we don’t have a full-frame camera from the company yet. He further added that this does not mean the company forgets about MFT sensors but rather that they should have an option for serious photographers.
Not too long ago, The Phoblographer discussed the significance of full-frame cameras over other smaller sensor formats. But today, compact cameras are outperforming full-frame cameras in sales. This shift has been due to the rising prices of full-frame models as well as the nostalgia that one gets using a fixed-lens camera. However, in OM System’s case, a full-frame camera, especially a tie-up with the L-mount alliance, would make a lot of sense for the following reasons:
- Professionals will want to buy one: OM System is perfect for anyone who wants retro aesthetics, image quality with distinct look and color, and sturdiness. Professional photographers often look for distinct images, and the OM System cameras can offer that.
- Enhanced image quality: With a full-frame device, photographers can also get better image quality, especially when it comes to dynamic range, low-light performance, and depth of field control.
- A larger portfolio: A full-frame camera will help OM System to expand its portfolio. This means despite a niche audience, OM System can diversify its catalog.
- Competitive advantage: If the company joins L-alliance, it can offer something different to users. Both Panasonic and Leica L-mount cameras are for extremely serious photographers. If OM System joins, it will offer a competitive edge thanks to features such as its creative filters and computational photography.
- More innovation at OM System: The company has not exactly been innovative with the OM3. Their JPEGs are great, but they still lack RAW file versatility. With a full-frame sensor, the company will be forced to work on its shortcomings such as a slow autofocus on people of color in low light.
However, there are some cons if OM System does take this step.
- Development cost: A full-frame camera may require twice the effort of the research and development department. The company is already pretty slow when it comes to launching cameras, and a whole new sensor may drain its resources faster. Moreover, it could lead to challenges in resource allocation.
- Risk of dilution: Companies like Sony, Canon, Nikon, and now Fujifilm have been doing really great in the full frame and medium format department. If OM System does not do its best in terms of innovation, it will lose out on its MFT users.
- Audience overlap could impact MFT: Hypothetically speaking, if the full-frame cameras offer better improvement, many photographers would want to leave the smaller sensor behind the bigger one. This way, we may see the MFT camera sale dwindle, as this sensor is only used by a select audience.
While it would be great to have OM System take new flights, there are considerable risks and development concerns. It is unlikely that the company will choose to switch over as it continues to struggle with the existing MFT lineup. However, if they manage to change and get more innovation in place for photographers, we can see the company having a brighter future.