Last Updated on 11/12/2019 by Mark Beckenbach
If you’ve been awaiting the return of Fujifilm NEOPAN 100 ACROS II, then get very excited.
Photographers lamented when Fujifilm NEOPAN 100 ACROS was discontinued, but according to Fujifilm Division President Manny Almeda, Millenials were responsible in helping bring it back. Now, Fujifilm is announcing that Fujifilm NEOPAN 100 ACROS II is returning to the market on November 22nd. Even better, the film is coming in 35mm and 120 formats. But it will only be available in Japan until early 2020 when it comes to the US and other markets. Fujifilm NEOPAN 100 ACROS II has a remastered formula to make it even better than it was, or at least that’s what Fujifilm claims. They promise high resolution, fine grain, and lots of sharpness. Photographers who love shooting portraits, landscapes, and more are going to have fun with this film. It’s even being touted for night photography.
EDITOR’S NOTE: The Phoblographer received this news exclusively in the US. If you see it anywhere else not crediting the source, please make a note of it. In the same way photographers want to be credited, so too do journalists.
FUJIFILM REVIVES BLACK-AND-WHITE FILM WITH THE INTRODUCTION OF NEOPAN 100 ACROS II IN JAPAN
NEOPAN 100 ACROS II is anticipated to launch in U.S. and other select markets in early 2020
TOKYO, November 13, 2019 – FUJIFILM Corporation (President: Kenji Sukeno) announced that the new generation of NEOPAN 100 ACROS II (ACROS II) black-and-white film will be available in Japan starting November 22, 2019. After the initial launch of ACROS II in Japan, Fujifilm anticipates introduction of the black-and-white film in select overseas markets, including the U.S., by early 2020. The reformulated ACROS II film has all the most-loved features of its predecessor, including unsurpassed high-resolution, fine grain and sharpness. To meet the needs of film enthusiasts of today’s market, ACROS II will be available in 35mm and 120 size formats.
Utilizing Fujifilm’s proprietary Super Fine-Σ particle technology, ACROS II offers a high-level of granularity with pristine resolution achieved at a sensitivity of ISO 100. Fujifilm has achieved this level of image quality at high-sensitivity due to its longstanding history of film development and manufacturing, which has allowed it to precisely control the size and composition of silver halide grains contained in photographic film, contributing to the final image quality and aesthetic in prints. The sharpness achieved in ACROS II film will detail fine textures, making it an ideal selection to use in a wide-range of situations including landscape, portraits, commercial, architectural and even astronomical and night photography. Building on these characteristics, ACROS II will offer slightly higher contrast gradation in highlight areas when compared to the conventional ACROS film.
As the demand for film decreased and raw materials became difficult to procure, Fujifilm discontinued the sale of black-and-white film in 2018. Due to recent interest from millennials and GenZs, who have become the newest film enthusiasts, Fujifilm developed a plan to revive black-and-white film to meet new market demands.
As a leading company in the imaging field, Fujifilm will never stop striving to meet the diverse needs of customers in a wide range of fields, from analog to digital, and continue to provide improved products and services.