Fujifilm: ACROS II Had a “Steadily Increasing” Pro Photographer in Mind

Fujifilm ACROS II is likely to excite photographers as much as the growing market of professional photographers that Fujifilm sees.

“The Professional segment has been steadily increasing for the last couple of years. Usage of professional film in this segment is primarily driven by wedding and portrait photographers. This is not novelty use,” says Manny Almeida, Division President, Imaging Division, Fujifilm North America Corporation in an interview with the Phoblographer regard the development of the Fujifilm ACROS II 100 film. The emulsion is $12 a roll in either 35mm or 120. Indeed, if you look around the web, you’ll see lots of photographers either embracing the film look or probably shooting film. In fact, one of them won a World Press Photo Award in 2020. Now don’t get us wrong; film isn’t as strong as digital by a long shot. But, it’s a growing market in some ways. Otherwise, why would Kodak, Lomography, and Fujifilm come out with new emulsions?

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Fujifilm NEOPAN 100 ACROS II Ships Soon in 35mm and 120 (Exclusive)

If you’ve been awaiting the return of Fujifilm NEOPAN 100 ACROS II, then get very excited.

Photographers lamented when Fujifilm NEOPAN 100 ACROS was discontinued, but according to Fujifilm Division President Manny Almeda, Millenials were responsible in helping bring it back. Now, Fujifilm is announcing that Fujifilm NEOPAN 100 ACROS II is returning to the market on November 22nd. Even better, the film is coming in 35mm and 120 formats. But it will only be available in Japan until early 2020 when it comes to the US and other markets. Fujifilm NEOPAN 100 ACROS II has a remastered formula to make it even better than it was, or at least that’s what Fujifilm claims. They promise high resolution, fine grain, and lots of sharpness. Photographers who love shooting portraits, landscapes, and more are going to have fun with this film. It’s even being touted for night photography.

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Fujifilm Shares Why ACROS II Is Coming in Only 100 ISO for Now

Fujifilm ACROS II 100 was announced and will be hitting the market ideally later this year, and we found out why it’s back.

“And Gen Z…,” explains Manny Almeida, Fujifilm North America Division President for Imaging when asked about whether Millenials are really responsible for bringing back Acros film. “It’s a shock to us also. We discontinued ACROS because there was such a small demand.” He continued to state that they don’t believe they’ll be generating enormous demand for it, but that something didn’t feel right with Fujifilm’s discontinuation of Acros back in 2018. ACROS 100 film was the last black and white film emulsion left in the Fujifilm portfolio of products. The reason for its discontinuation? Diminished sales.

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