Review: Fujifilm XF10 (A Surprisingly Capable Point and Shoot)

The Fujifilm XF10 is a point and shoot camera that seriously surprised me in so many ways.

When the Fujifilm XF10 was announced, I genuinely felt it to be a very sort of lazy announcement from Fujifilm. It uses their 24MP APS-C sensor, it isn’t X Trans, and it doesn’t have Acros or any of the newer film simulations. Instead, it was pretty much like the X-T1 in some ways but brought into a point and shoot camera and with a higher resolution sensor. For $499.95 though, I’m pretty shocked. This camera proved to me that it is not only incredibly capable, but that it’s also a camera that I’d be happy to bring with me everywhere.

Editor’s Note: There honestly isn’t much that we can compare this camera to at the moment of publishing. To that end, we’re doing our older style of reviews for the Fujifilm XF10.

Pros and Cons


  • We printed a photo shot at ISO 6400 at 17×22 and were shocked at how clean the print was
  • Beautiful colors
  • Three control dials for exposure parameters
  • Touchscreen
  • Big screen
  • Surprisingly good battery life
  • Wifi
  • Small and pocketable
  • Comes with a very handsome wrist strap
  • Comfortable
  • It’s only $499


  • Slow autofocus; like the slowest of any Fujifilm camera that we’ve ever tested.
  • No Acros mode–which would have put this over the top.

Gear Used

We tested the Fujifilm XF10 by itself.

Tech Specs

FUJIFILM XF10 Key Features:

  • 24.2MP APS-C CMOS sensor
  • 3.0-inch” (approx. 1,040K-dot) color LCD touchscreen, aspect ratio 3:2
  • Standard output sensitivity of ISO 200 – ISO12800
    • Extended output sensitivity of ISO100 – ISO51200
  • Bluetooth® version 4.1 low energy technology
  • New “SQUARE MODE” for 1:1 format
  • 4K 3840 x 2160 15P, continuous recording up to approx. 30 min.
    • Full HD 1920 x 1080 59.94P / 50P / 24P / 23.98P, continuous recording up to approx. 30 min.
    • HD 1280 x 720 59.94P / 50P / 24P / 23.98P, continuous recording up to approx. 30 min.
    • High Speed Movie 1280 x 720 1.6x / 2x / 3.3x / 4x
  • Accessories include:
    • Li-ion Battery NP-95
    • AC-5VG AC adapter
    • USB Cable
    • Hand Strap
    • Lens Cap
    • Owner’s Manual

Availability and Pricing

The new FUJIFILM XF10 will be available in August 2018 in the U.S. and Canada for USD $499.95 and CAD $649.99.


The Fujifilm XF10 is a handsome point and shoot camera. It’s minimal in its controls, compact in all aspects, and amazingly comfortable. And if you complain about grips, then the leatherette grip on it will satisfy you.

The Fujifilm XF10 is thin. On top there is a mode dial, function button, on/off switch, exposure dials, etc. This is a photo with the lens extended. That’s pretty much as large as this camera is going to get.

The back of the Fujifilm XF10 has a joystick and a number of other buttons that will help you get to what you need. Again, it’s pretty minimal. In the hands of most photographers, the Fujifilm XF10 will be very compact and comfortable. But if you have larger paws, then it will probably feel like a toy. In the hands of a street photographer, you’ll probably really be pretty comfortable with the Fujifilm XF10 due to the wrist strap and the way that it will fit into your hand.

Build Quality

The Fujifilm XF10 doesn’t have weather sealing built in but has a solid construction otherwise. I wouldn’t give it any sort of roughing about though. There’s no way that I’d take it into the rain either.

Ease of Use

If you’ve been used to Fujifilm’s camera system for years, then the Fujifilm XF10 will be a familiar place. The menus are color coded and section coded. Of course, the menus are slightly customized to this camera. There is also Fujifilm’s Quick menu too which helps when you want to go from Velvia to Classic Chrome. Combine all this with the fact that in two weeks of using it every now and again, I never needed to charge the battery. The Fujifilm XF10 is fantastic when Wifi is off and the screen is dimmed. This is surprising considering that you really need to screen to use the camera.


Here is the biggest issue with the Fujifilm XF10. Even after the latest firmware update, we felt that the autofocus is even slower than it is on the original X Pro 1. To that end, it is still usable. For the travel photographer, they’ll greatly appreciate the autofocus and what it can do when photographing the cathedrals in Europe or the temples in Asia. But for street photography I really recommend going with the photo wait method.

See? It’s really not that great.

Image Quality

The Fujifilm XF10 is an absolute beast when it comes to image quality. If you like the Fujifilm Film simulations, then you’d probably really be okay with the JPEG output. But otherwise, the image quality and the editing abilities in Capture One are very good.


This lens is a 28mm equivalent and can render some gorgeous bokeh when focusing up really close. It’s only f2.8, but that doesn’t mean that it’s not capable. Most photographers using this camera will be happy enough with the bokeh due to what the APS-C sensor is capable of doing.

High ISO Output

This image was shot at ISO 6400 and we printed it at 17×22 inches. The results? They were clean–almost Nikon Z7 clean. The only flaws that we were able to see were when we got super close up to the photo. Amazing, huh?

RAW File Versatility

In Capture One, we were able to bring back of lot of highlight details, push shadow details, and retain lots of color information. This is all very surprising considering that this sensor isn’t an X Trans. We wonder what it would be like if it was indeed X Trans. To be honest, I would’ve been perfectly okay with the 16MP sensor from the original ILC cameras.

Extra Image Samples



  • Super small size
  • Feeling in the hand
  • Ergonomics
  • Three exposure controls!


  • I really wish it had an X Trans sensor
  • I’d love better autofocus

The Fujifilm XF10 is not only really well priced, but it also is capable of delivering beautiful images. Combine this with the compact size, the solid ergonomics, the small size that doesn’t get much bigger, and the great battery life and you have yourself a true point and shoot that you can’t complain much about. The only thing that would make it even better is the autofocus.

We’re awarding the Fujifilm XF10 4 out of five stars.

Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He also likes pizza.