To a truly stunned audience at Photokina 2018, Fujifilm announced that a brand new 100MP Fujifilm GFX camera will be coming soon. But this isn’t any camera, they’re pulling out all the stops here. It has sensor based stabilization, 4K video, and on sensor phase detection pixels. The body is a style similar to a Canon 1D or a Nikon D5.
Fujifilm doesn’t have many details yet but they’re targeting the $10,000 range. For folks who are complaining, I genuinely think you’re insane. A medium format camera at 100MP with IBIS? That’s going to be the most affordable 100MP camera on the market. Considering all the features they’re going to put in it, and assuming that it is still weather sealed and has the great image quality that we’ve come to know and love, we should all be excited.
Obviously, this is targeted at a new type of professional photographer that needs the absolute best. And it would make a whole lot of sense when you combine this with the news that Fujifilm is working with Capture One to support the GFX.
What I’m concerned about: I really hope this is a 100MP X Trans sensor. That could indeed be too much to ask for. But I think it is imperative for Fujifilm to be able to stand out from the rest on the market.
This is truly a very exciting Photokina and it showcases that no one is going down without a major fight this year. It also shows cooperation amongst brands, which they’re realizing they need in order to survive. Stay tuned to more details, we’re working on getting them.