Jaroslav Wieczorkiewicz recently shot an ad for Atom Compression Wear using his signature look.
When I think about photographers who are really, truly unique, the name Jaroslav Wieczorkiewicz of course comes to mind. Very few have been able to do what he does. We’ve covered lots of his work in the past with him making it really big with his Milky Pinups, then Splash Heroes, Bamboo Forest, Fallen Angels, and Splashscreen. But his latest project is much more commercial and done for Atom Compression Wear.
Hey, you! Photographers! You should really show us your projects for a short feature like this.
In his latest blog post, Jaroslav details some critical, behind the scenes details. And it begins with why Atom wanted to work with him.
“Atom compression socks are knitted with milk fibre that have unique properties, which are naturally derived without addition of chemicals or materials which may affect sensitive skin. Milk fibre is one of the major components of the Lanati milk yarn.”
That just makes perfect sense in the mind of a creative director; I mean, why not work with Jaroslav?
We’re sure you’re dying to know what gear he used. Jaroslav’s gear hasn’t seem to change much over the years. He uses Paul C Buff Einsteins 640s, Lastolite Panels, Manfrotto Tripods, and Nikon cameras. Most of what he’s doing involves lighting and getting a very fast flash duration. For those not in the know, these lights are great because they have a sport mode that lets you shoot at a super fast duration while also giving you a whole lot of power. Combine that with Nikon’s high resolution cameras and you’re all set. Jaroslav can do this while shooting at a low ISO, so he doesn’t lose any sort of details. It’s a very old school and clinical process but goes to show that anything is possible when you have a great creative vision.
All images used with permission from Jaroslav Wieczorkiewicz with a first look provided by us.