Last Updated on 08/01/2018 by Mark Beckenbach
The long rumored mirrorless camera system from Nikon is hinted to be finally unveiled to the public later this month in Tokyo on August 23 at 12am Eastern Time.
Details surrounding this new camera system are scarce at the moment, but as we had previously reported, Nikon is promising to deliver full-frame mirrorless cameras as well as NIKKOR lenses built around an all-new mounting system, with adapters available for users with existing Nikon DSLR lenses. And according to a new countdown on Nikon’s website, we may see the new system later this month before Photokina.
We discovered this news after taking a look on Nikon’s website. There is a countdown for a new, big product. Nikon tends to do this for very important things, as with the Nikon D850.
Having officially killed off their own 1 series of compact mirrorless cameras just last month, and coming onto the mirrorless battlefield where competitors like Sony, Fujifilm, and Olympus have made major inroads in the market, it’s paramount for Nikon that this new camera system blow us away: their sales are starting to slip and the company hasn’t been doing as well. They’re also now years behind a number of the other camera brands out there.
This makes us wonder quite a bit though; if Nikon announces the new system this month, then what will they announce at Photokina? Will it be something bigger? Will it be new lenses? Or perhaps they’re going to save their big announcement for later this month and then next month and perhaps for October’s Photo Plus Expo we’ll see lesser announcements or more from the new Nikon full frame mirrorless camera. Perhaps there could be a few different cameras in the works?!
Stay tuned for further details, including release date and pricing information; be sure to also check out their website.
Additional reporting provided by Chris Gampat.