The Canon PowerShot SX740 HS Shoots 4K Video While Some of Their Higher End DSLRs Do Not

Today, the Canon PowerShot SX740 HS is being announced with a number of surprising features for a Canon point and shoot.

I never thought I’d be surprised by a point and shoot at a $399.99 price point, but the Canon PowerShot SX740 HS is doing just that to me. Quietly announced today, the new camera is targeting the growing demographic of people who want to be vloggers, YouTubers, and Influencers, and who want to do the job that journalists and bloggers have been doing for years (while not paying attention to FTC laws) with absolutely zero of the responsibility. So to do that, Canon is packing a lot of power into the Canon PowerShot SX740 HS.

The Canon PowerShot SX740 HS is packed with a number of cool features. For starters, it gets a 20.3MP sensor. But then there’s a clause in the press release that states you may not get that many megapickles when you shoot with the camera. It also has a 40x optical zoom, 4K video, can shoot at 7.4 fps, has bluetooth, wifi, and a pretty low price point. No word on how large the sensor is yet; if it’s anything like its predecessor, then it’s a tiny 1/2.3 inch sensor.

Long Zoom In a Small Package: Canon Introduces PowerShot SX740 HS Digital Camera

Latest Addition to PowerShot Family Provides a Multitude of Features for Entry-Level Photographers

MELVILLE, N.Y., July 31, 2018 – Whether your family is always on the go, you are an up-and-coming vlogger or you enjoy posting photos to social media, a compact digital camera capable of producing high quality images is a necessity. Today, Canon U.S.A., Inc., a leader in digital imaging solutions, introduced the new PowerShot SX740 HS digital camera boasting a 40x Optical Zoom Lens (equivalent to 24-960mm), a 20.3 Megapixel* CMOS imaging sensor and 4K video capabilities, which is a first in the PowerShot series.

“We remain committed to incorporating the latest technologies and innovations into Canon products that help meet the needs of our customers,” said Kazuto Ogawa, president and COO, Canon U.S.A., Inc. “As we continue to grow the popular PowerShot SX-series, we are excited to offer more imaging solutions that encourage visual storytelling.”

Featuring a DIGIC 8 Image Processor, dual-sensing image stabilization, automatic image transfer, feature assistant and a 3.0-inch LCD screen that rotates 180 degrees, the PowerShot SX740 HS helps make transitioning away from smartphone photography fun and easy. With high-speed continuous shooting up to 7.4fps, an ergonomic design and built-in Wi-Fi®** and Bluetooth®*** technology, you can easily capture life’s greatest moments with the PowerShot SX740 HS.

Availability and Pricing

The PowerShot SX740 HS will be available for purchase in late August for $399.99****. To purchase this product or for more information about Canon U.S.A products, visit https://shop.usa.canon.com/.

Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He also likes pizza.