Rangefinder Camera Review: Fujifilm GW690 III (Premium)

In the medium format world, you’ll find that there are a whole lot of rangefinder cameras, but not a whole lot of good ones–the Fujifilm GW690 III is the exception to that statement. When we talk about medium format rangefinders, lots of folks immediately whisper Mamiya, Bronica, Fujifilm–no one mentions Voigtlander or Zeiss. But as it is, Fujifilm’s highest end rangefinder could could indeed be this. While there were newer cameras to come out with a light meter and all, nothing really matches the sheer size of a gorgeous 6×9 negative. That’s what the Fujifilm GW690 III fires. Originally designed for landscape photographers, it’s found its way into the hands of modern portrait photographers and even street photographers. With a big, bright rangefinder to it and a beautiful 90mm f3.5 lens rendering the equivalent of a 35mm f1.2 in full frame 35mm, there isn’t a whole lot to hate about the Fujifilm GW690 III.The Fujifilm GW690 III puts simplicity at the forefront. The only complication may be that the photographer has a number of different aspect ratios they can use. But otherwise, there isn’t much else to worry about. What may put some folks off though is the fact that both the shutter and aperture and controlled via the lens. For those of us newer to the world of photography, this may be something brand new. But if you’ve ever used an Olympus OM, then you’re totally used to it. You’ll also typically want to shoot the camera with the lens hood out as the hood tends to block the controls just a bit if you have larger paws. At the same time, you’ll want to be careful when using something like a graduated ND filter. What you’ll get here is a situation where you’ll need to set your exposure, pull the hood back, place the filter over the lens and guestimate how much coverage there is. Because this is a rangefinder, you’re not getting a through the lens experience. For that reason, a lot of photographers don’t tend to use rangefinders if they’re shooting landscapes.

Go ahead and read about the camera on the web. Some folks may say that it’s got a terrible build quality to it. The Fujifilm GW690 III is made of plastic. It’s a fairly durable plastic, but one solid hit may result in a crack to the body. Fujifilm most likely made it out of plastic to keep the camera lightweight. Just imagine, if it were made of metal and had an aluminum body, your shoulder would be hurting quite a bit. I’ve taken it on travels with me though, and it has always survived well enough. Would I take it into the rain? In fact, I’ve taken it into rain and snow both and the camera has been fine. Again, it’s because of the lack of electronics. While I can’t speak to specific weather sealing, I can say with complete confidence that I’ve never had any sort of issues with the camera in inclement weather. As someone who gets motivated to go shoot in rigorous conditions rather than stay inside and enjoy a nice cup of Earl Grey tea, this is important to me. Of course, this lack of electronics means that you’ll be using Sunny 16 or a handheld light meter. Those offered by Lumu I feel are the best of the modern batch.

With the Fujifilm GW690 III you typically get around 8 shots per roll. The reason why is because it’s a big negative. So you’re using a whole lot of film. With that said, I think that using the Fujifilm GW690 III best lends itself to the old school style of shooting with the camera set firmly down on a tripod, careful measurements being taken, etc. It’s not so great for capturing the decisive moment; but with the right film it can be. For that type of work, note that you’re going to need to stop down the lens tremendously to get anything in focus.

The lens is also very sharp. If you’re a fan of modern Fujifilm lenses, imagine something even sharper. The best results from this lens come out when the images shot are being done with the use of a diffused flash. Then specular highlights come out. Even at f3.5, the lens is exceptionally sharp. In the eyes of many, this may be a slow lens. But for medium format of this side, the 90mm f3.5 is very fast. In terms of light gathering abilities though, you’ll want to be careful as it doesn’t gather a lot of light. Luckily, it’s a rangefinder and the shutter mechanism isn’t so heavy that it will cause excessive camera shake.

When it comes to use, consider the fact that the Fujifilm GW690 III has two different shutter buttons. One is located on top of the camera the way one would suspect it would be set up. But the other is on the front. This front shutter is designed for vertical grip use. In real life use, it’s fantastic and fun to use. A part of me wishes that modern cameras would have something like this instead of needing to purchase a vertical grip for your camera.

The Fujifilm GW690 III holds up for a long time too if you’re a fan of the 35mm field of view. There are other variants, but none with this fast of a lens. Others have wider lenses, but I figure that most folks would find 35mm to be the most versatile option for them. I’ve had a number of film cameras come and go through my hands and of any of them, the Fujifilm GW690 III is bound to stay with me for a very long time. When I need something with interchangeable backs, I’ll consider the RB67.

Fujifilm Acros 100

Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He also likes pizza.