Don’t put off that 20×24 Studio experience any longer!
If trying out the fabled 20×24 Polaroid folding camera has been on your photography bucket list, we have some good news for you. The 20×24 Studio, in New York City, has recently announced they will continue to be open for studio and production operations throughout 2018. According to their announcement, there were previous plans to cease operations at the end of 2017. However, that changed with the improvements in reagent recipes and production procedures this summer. With these, the studio saw enhanced performance of the remaining film stock for the iconic 20×24 Polaroid camera.
“The film itself has always remained in very good condition,” said John Reuter, who spearheads 20×24 Studio. “The aging chemicals have been the main problem but the replacing of some and alterations in recipes and process have allowed us to continue to provide a viable product.”
The studio’s negatives remain in cold storage while positive rolls are kept in a climate-controlled space.
They also mentioned negotiations are under way for some exciting projects in the US and abroad, on top of making the camera available in their NYC studio. “The encouragement from our existing customers and supporters has prompted us to put renewed effort into making this venerable technology available,” Reuter adds. “It is however a finite amount of material and will not last indefinitely so we encourage those interested in the ultimate large format instant experience to contact us during this year. There may be new instant films in the future but our focus right now is continuing to make this beautiful original film made by Polaroid available as long as possible.”
So there you have it, folks. Better start brainstorming for those large format instant photography projects. Once you’re done, pencil in a date for a session by sending a note to the 20×24 Studio email or Facebook page.