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Alleged Photos of the Fujifilm Instax Square Camera Have Popped Up

Chris Gampat
No Comments
03/16/2017
3 Mins read
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Last Updated on 03/16/2017 by Chris Gampat

Lead Image courtesy of Brooklyn Film Camera’s Instagram

Many of us have been waiting pretty eagerly for the Fujifilm Instax Square camera and format to hit the market since its announcement at Photokina 2016. The images, which come from Brooklyn Film Camera’s Instagram via R/Polaroid, seem to be pretty legitimate. Around the internet and within the industry, the format is said to compete against the Impossible Project’s options and to allegedly replace Fujifilm Instax Wide. Though at the moment, it isn’t clear or seemingly possible that the format will work within camera’s like the SX-70 or Type 600 Polaroid, Impossible Project0, and Mint camera options on the market.

However, it surely does seem reasonable that Fujifilm Instax Wide could be on its way out. It’s popular with the prison system and businesses, but it hasn’t seen the widespread success that Instax Mini has seen. For those of us who adore the larger format, this is pretty sad.

The images of the Fujifilm Instax Square camera seem to show off a prototype camera that seems a lot like the Fujifilm Mini 8 or Mini 70 type cameras except that there’s a really big LCD screen on the back as Fuji Rumors has noticed. The camera, which is said to be called the Fujifilm SQ10, is supposed to hit the market later this year.

After checking with our Fujifilm reps though, they stated they’ve got no information yet on the cameras that can be shared with the public or press.

The film format seems to be like two pieces of Instax Mini film stuck together if you were to look at the imaging area. Surely this is more compact than some other options on the market like Instax Wide. The square format is also really just fun to work with. What I’m hoping for is both color and monochrome editions to come out this year.

On top of that though, what I and a number of other photographers really want are Instax film cameras with more manual controls. There are some like the Diana F+ and the Mint TL70 series, but those are all. A proper, interchangeable lens camera system or a higher end camera with glass optics, and full working apertures and shutter speeds I’m sure would sell out like hot cakes for a number of photographers. Mint and Lomography are more likely to do this than Fujifilm is as they already have cameras with a few options, though they’re still not everything that the higher cadre of photographers want. If the latest market trends and reports are anything to believe, such as with Nikon, Sony, and others, then focusing on the higher end products may honestly be the way to go. To be fair though, that’s with digital photographers. Amateurs love Instax Mini; and I can attest to that as many of my friends have them.

On the other hand, if analog film photography’s massive comeback this year is anything to be believed, then that higher end photographer could be the key to future success and market share.

Instax Mini Monochrome
Editor’s disclosure: I’m one of the mods of R/Polaroid, and if you’re a Redditor I seriously encourage you to check out our community.

camera digital fujifilm fujifilm instax fujifilm instax mini fujifilm instax square fujifilm instax wide manual photographers settings
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Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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