The Jollylook: A Vintage Style Instax Film Camera Made from Cardboard

Every time a new Instax camera gets announced it’s a genuinely great reason to get excited: and a new Kickstarter called the Jollylook wants to inspire to many others. The Jollylook is a foldout camera made from recycled paper and cardboard with some glass elements for the lenses and the shutter and aperture are made of thick paper and laminated cardboard.

Quirky, but indeed kind of cool too!

The Jollylook has aperture control with f/8, f/11, f/16, f/22; f/32; f/45; f/64 and pinhole. F8 is small, but it makes sense when considering a film this large. The fastest Instax lens on the market is f5.6 from the Mint TL70 2.0. You can also control the shutter speed, though the details on that aren’t super clear except that there is a manual shutter mode where you can control the shutter time manually. I assume it means holding it down as with pinhole modes.

Of course, you also have a viewfinder and a hand crank to get the images out of the camera. This is going to be a rather interesting experience overall, though I see it being used very well in natural light studio environments.

Jollylook Technical specifications:

  • Lens – a meniscus lens with a focal length of 110 mm ( 4.33 in ), allows to take photos from portrait to landscape. can be moved up to shoot through the pinhole.
  • Viewfinder – a Fresnel lens
  • Aperture – a switchable diaphragm with manual adjustment for the seven values: f / 8, f / 11, f / 16, f / 22; f / 32; f / 45; f / 64 + pinhole.
  • Shutter – automatic with shutter speed of 1/250 or 1/160 and manual shutter mode with the possibility to control the exposure time manually.
  • Pinhole – a round hole in a copper foil 0.6 mm (0.023 in) in diameter, located on the diaphragm disk
  • 10 shots per instax mini cartridge (the cartridge can be changed many times)
  • Storage conditions – store in a dry and dark place at room temperature.
  • conditions of use – use at temperatures between 10 – 35 °C (50 -95 ℉) in dry weather.
  • Size when folded 85 x 127 x 48 mm ( 311⁄32 x 5 x 157⁄64 in )
  • Fujifilm “instax mini” instant film cartridge
  • Photo size 46(W) x 62(H) mm

For more information, be sure to check it out on Kickstarter.

Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He also likes pizza.