Cinemagraphs are freakin’ beautiful when done correctly by a creative with a vision; but one of the biggest problems for a while now has been mass support for them on the internet. Flixel is still the best way to create them; and today Flixel and Shutterstock are announcing a deal that lets photographers post cinemagraphs to their platform. That means that photographers have another huge option on how to market themselves and sell work.
Today, Flixel Stock cinemagraphs are available for use by brands, journalists, and publishers in their Shutterstock gallery.
So what does this mean for photographers? Personally, I’ve always loved looking at a cinemagraph a heck of a lot more than I have liked watching a video. Cinemagraphs blend the best of both worlds together, and that means that now photographers finally have another way to step up their game when it comes to offering clients extra value. But it also means that we’re going to see a shift in how things play out. Like all video and all photos, not all cinemagraph content will be top notch stuff; and so competition here will not be about the gear, the dynamic range, the color depth, etc–it’s genuinely going to be about the creative vision.
And that’s exciting.