There are plenty of reasons why you want to be able to easily find your images online. One of the biggest ones is the fact that you can track where they’ve spread to (legally or illegally) and you can also see just how popular they are. Additionally, if someone Googles you or your business and wants to see the work that you’ve done, they can also look at Google Images or other search engines besides your websites to see your work.
Prepping your images for Search Engine Optimization is a completely different playing field than blog posts, website content or anything else.
To help you out, we’re going to share some of the secrets that we do to track our images online.
In Lightroom’s Library Panel, You’ll find an area called Keywords. You can individually keyword each image but that may be tedious. What we generally do is keyword batches of images to speed up the work. When keywording, think about specific details. I always include my name, the name of the person I’m shooting, my company name, maybe something I’m testing, what the shoot was, etc. Think of it like hashtagging in social media. Keywords are designed to appeal to people that will search for specific things.
When exporting it’s best to create names that reflect what your project is, not something like IMG2015423423.
Let’s say that I wanted to find images by me later on online or through a hard drive search. I can easily just search for my name in that case. But like with keywords, the name of the game here is redundancy. With naming, we usually are as descriptive as possible. For example, if I were shooting a wedding for someone named John Doe, it would be:
Chris Gampat The Phoblographer John Doe Wedding Shoot Spring 2015 (sometimes have little details here like metadata).jpeg
Again, we’re being redundant on purpose because as people take images from online for their own use, you can track information via keywords, naming or as we’re about to see by the copyright info.
Also in the Library Panel, you can find copyright information. If you’ve got an actual Government registered company that pays taxes, put that in for the Copyright. For the creator, you’d put your name. Again and again, this is just you being redundant in multiple fields so that when the engines analyze the images, they’ll find your work.
Think of it as consistent backup of information within the images.
Once you upload all this information to your site or even places like Flickr or 500px, it will be absorbed and assimilated by the company’s platforms.