EyeFi has had the Mobi card out for a while, and it works pretty incredibly if you don’t have a camera with WiFi built in already. But now, they’re doing something to distinguish themselves from the camera manufacturers even more.
Typically, if you use a camera, it will only be able to transmit JPEG images. But if you load up the EyeFi Mobi Pro into your camera, you’ll get the ability to transfer over RAW images and JPEGs. Not many devices can read or work with RAW photos; and so for the moment this is best working with Android tablets/phones or Windows 8 tablets where you can then edit immediately with Adobe Lightroom.
But the coolest part is that EyeFi is claiming that you can send the images to multiple desktops at a time. Additionally, you have the option of selective transfer the way you used to have with the older cards before their Mobi initiative came out.
The class 10 SD card has 32GB of storage and comes with a one year subscription to EyeFi Cloud–which is a $49.99 value and is otherwise priced at $99.99.