Recently, the folks over at Zenfolio launched a new project called Photographer Central. Aimed at changing the way people search for photographers, this new service has greatly streamlined the search process for clients looking for photographers who specialize in weddings, portraiture, pets, commercial work, and more. You name it, they include it. Since launching in July of this year, Photographer Central already reports 500% growth in daily searches and views of photographer profiles by potential clients.
Editor’s Note: This is a sponsored blog post from Photographer Central.
What sets Photographer Central apart from other directories is their understanding of the industry and its needs. Photographers often specialize in more than one category, but many of the popular services today are only available to those who shoot weddings. Other generic directories include all types of businesses, thereby ignoring the unique needs of advertising a photography business.
Photographer Central easily solves all of these problems. The directory is open to all genres and is built specifically to showcase visual businesses. Photographers are encouraged to upload high-res samples of their work, which become the focal point of every page of the site once you get past the initial homepage step. Portfolios are displayed directly in the search results, which users can hover over and scroll through on the same page, as well as filter even further by style, price, and number of recommendations. If they want more information, users can click through to a photographer’s profile for a bio, contact information, specific pricing on packages, etc.
Clients are raving about the usability of the site. Couples planning their weddings are ecstatic there’s at least one item on their checklist that can be easily marked off. Families are relieved they don’t have to deal with the headache of finding a photographer to take portraits for their holiday cards.
It seems to us that Photographer Central is doing a great job of setting itself apart from what’s already available, and will do wonders for professionals who opt to sign up.
Benefits of listing your business on Photographer Central:
- They have a marketing and SEO team dedicated to driving a constant stream of traffic to the site, basically acting as an extension of your business to make sure your listing is getting exposure.
- Photographers can also utilize the search function to look for second shooters and assistants.
- Your work is always at the forefront, as it should be.
Currently, there are two plans available for photographers interested in listing their business on Photographer Central.
- Single listing – priced at $300/year*
- Up to five separate listings – priced at $400/year*
Photographer Central also offers a demo option where you can create a listing as if you signed up for a paid listing and see how it would appear on the site and in search results. However, without upgrading to a paid plan, the listing will not show up in actual search results or as a published page.
*Pricing listed is only available for a limited time.