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Education Field Instructional

How to Make Your Watermark More Subtle in Lightroom

Chris Gampat
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09/27/2014
2 Mins read

Chris Gampat The Phoblographer Dealing with a watermark and making it subtle (3 of 4)ISO 8001-80 sec at f - 2.5

You can debate it back and forth–while some photographers love putting watermarks, others detest it. One of the reasons why photographers watermark their images is not only for branding, but to prevent theft. Other methods include being a total whiz with metadata, tagging, keywording, and more to help track your images easier online, but you can also find a middle ground. One of my personal favorite methods is trying to make my watermark very subtle but also eye-pleasing in a way. That way, you can effectively track your images.

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To start, you’re going to want to go into Adobe Lightroom, choose the images that you want a watermark on then get ready to export them. Of course, you’ll want to edit them accordingly first.

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Next, you’re going to scroll down to the watermark area and either modify a current watermark or create a completely brand new one. Again though, we recommend that you do this after you’ve set your exports correctly with all the intended naming conventions that you please. Because I have multiple watermarks already made, I chose to edit a current one. For the record though, I have one for my personal work, one for proofs that includes my watermark all over the image to prevent it from being used at all, and one for the Phoblographer. The site’s is our logo and pretty subtle.

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Then you’re going to want to start working on your watermark. My personal one is text in a fancy font while the site’s is our logo. Once you figure out what you want, scroll down to the section clearly titled “watermark effects”. Here is where you’ll change the opacity. The opening image for this piece has an opacity at 9% and personally, I think it could have been even more subtle. Then you’re going to want to choose the placement of the watermark accordingly. Most folks put them on the bottom right. However, this is very subjective and we’re not going to tell you where to place your watermark or ow subtle to make it. I just personally prefer a 9% opacity.

After this, save the watermark and export the image. Then you’ll have your images with your watermark clearly made and subtly present.

adobe lightroom subtle watermark
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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