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Photography Culture

#CakeAngry Features Angry New Yorkers Smashing Cake

Chris Gampat
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Last updated on 09/26/2014
09/26/2014
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Last Updated on 09/26/2014 by Chris Gampat

angrycake_molly

All images by Geoff Levy. Used with permission

New Yorkers can be very angry people sometimes. So what better thing to take their anger out on than something so very cherished and loved by nerds everywhere–cake! That’s the concept behind Geoff Levy’s project entitled Cake Angry. Geoff tells us that the project started around a month ago. “I was on a photo shoot for a certain celebrity. While we were given FOURTY cakes to work with, we only ended up using three in the setups, leaving me stuck with this plethora of pastries.” says Mr. Levy. “I debated delivering the rejected desserts to the dumpster when it dawned on me—I could be frustrated at the waste and inefficiency, or I could channel this into something greater.” was born.

Somehow or another, Geoff considered getting New Yorkers to smash the delicious pastries on death row–and at the same time made them look amazing. Geoff considers the series a homage to those frustrating, wasteful instances of living in the city, pent up then purged via punting, punching, judo-chopping, and smashing into taxi windshields. The project features friends of his in different areas of the city to showcase different areas.

But you have to think: did any of the frosting get on the gear? Geoff says that for the most part the gear was frosting free–but his camera bag now smells like a birthday party.

More of the images from #CakeAngry are after the jump.

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#CakeAngry Cake Angry Geoff Levy New Yorkers project
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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