A new Kickstarter is looking to solve a problem with photographers who like to shoot with vertical grips. They’re called CAMS, and they’re putting out the Pro Sling Strap.

The concept behind it is pretty simple: there are loads and loads of photographers who like to shoot with a vertical grip whether because it makes them look more pro or because of pure comfort. But indeed, many straps out there don’t always work so seamlessly with grips due to some sort of knob sticking out–and so you’ll often have to wrap your fingers around said knob. But the Cams Sling Strap offers a flat surface for use with a tripod collar or a tripod slot. This effectively lets you wrap your hand around the grip with less of an issue.

The units are made using aluminum and steel can can be used with either a lens tripod collar or a camera depending on what configuration you want to use. Then you’ll need to add the strap obviously.

It seems to otherwise work a lot like the BlackRapid straps–which is great for wedding photographers and photojournalists.

Their product video is after the jump.