The Bouncelite Flash Modifier Is One of the Coolest Things We’ve Seen in a While

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Lots of pitches and emails come our way everyday, but it’s rare that something truly pulls me out of bed from my afternoon nap. And for that, we have to give ti to the Bouncelite. The Bouncelite is a brand new Kickstarter initiative aimed at creating a completely brand new type of flash modifier that makes some of the most efficient use of lighting that we’ve seen. It mounts onto the head of your flash and acts as a softbox but can also act as a bounce card at the same time. At the moment, it’s currently being targeted at folks who put the flash in their hot shoe; though it can surely be used with the softbox off camera. But for what it’s worth, photographers who want to use a flash off camera go for much larger flash modifiers and larger softboxes.

The Bouncelite also includes filter holders for gels, and seems to be easily mounted by looking at the video above. And as you can see, it works in a way similar to the Gary Fong Lightsphere and the Rogue Flashbenders in one product–except that you won’t get all the light loss that you do with either product and therefore won’t waste battery power.

No word yet on whether it will come in different sizes, but this has us very excited. We’re working on calling in a review unit, so stay tuned.