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Sony Reported to Be Launching a Medium Format Camera at Photokina 2014

Chris Gampat
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05/27/2014
1 Min read
Chris Gampat The Phoblographer Sony A7r review photos brooklyn bridge reddit walk (4 of 14)ISO 1001-800 sec at f - 3.2

Last Updated on 05/27/2014 by Chris Gampat

Chris Gampat The Phoblographer Sony A7r review photos brooklyn bridge reddit walk (4 of 14)ISO 1001-800 sec at f - 3.2

As if the Sony A7r wasn’t enough of a high resolution megapixel beast of a camera, Sony Alpha Rumors is stating that a high megapixel medium format camera may be coming this year at Photokina 2014. They’re saying that it could be a mirrorless camera; which could then in turn be a totally brand new medium format system. The site is also saying that it could be a mirrorless camera. This would make it something close to the very highly prized Mamiya 7II.

On the other hand though, Minolta (a company bought out by Sony) used to make TLRs and Sony could disrupt the industry by making something that resembles a TLR. According to Japan Camera Hunter, the Mamiya Autocord was a fairly popular option.

But let’s think about this: Sony embracing something so amazingly vintage? That sounds a bit tough to believe. They put an aperture ring on the RX1 and the A7/A7r/A7s have a very SLR style camera body. But for the most part the company is very much about embracing future tech.

On the other hand they sure do like being game changers–and a medium format TLR style camera with no prism could be an interesting addition.

camera medium format minolta sony tlr
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.