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Fujifilm Neopan 400 PRESTO and Fujicolor PRO 400 Have Been Discontinued

Chris Gampat
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03/03/2014
1 Min read

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As time progresses, it appears to become a worse and worse time for film lovers and users. Photo Rumors is reporting that Fujifilm Japan announced the discontinuation of Neopan 400 PRESTO in the 35mm format and Fujicolor 400 Pro in 120. The last bits of the film should be shipped around the middle of the year, which means that American retailers like B&H Photo and FotoCare are likely to stock up on the emulsions.

So what’s going to replace these two? Fujifilm is recommending ACROS 100 to replace Neopan and Pro 400H to replace the Pro film. And while these films may be missed by many, they don’t have the same impact that Velvia does on the photo world despite some discontinuations of that as well.

We’ve seen tons of film discontinued from Fujifilm in a relatively short amount of time:

– 10/2012: Reala 100 120

– 4/2013: We saw a limited supply of 4×5 100C then it was gone a little under a year after

– 7/2013: Reala 100 and Superia 400 then Neopan 400 and Provia 400x

– 11/2013: 3×4 Instant FB-3000B

discontinued film fujifilm neopan pro
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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