The Ive/Newson-Designed Leica M for (RED) Goes for $1.8m at Sotheby’s

Leica M Jony Ive Front

A while ago we told you about a one-off Leica M Typ 240 desined by Apple’s Jony Ive and designer Marc Newson, the guy who styled the Pentax K-01 camera. We didn’t think that this unique Leica was considerably pretty back then. Well, now the camera has been sold at Sotheby’s, and guess what the final bid was … Oh right, we already gave it away in the title. So there you have it. An incredibly ugly Leica M that will be technically obsolete in a couple years was sold for almost two million dollars.

But consider this: it was a charity auction, with all proceedings going directly toThe Global Fund to Fight AIDS, Tuberculosis and Malaria. So whoever placed that final bid will be reminded of their good deed each time they pick up their new camera. That is, unless it’s going to be put in a safe so nobody can steal it. Which we think would be a really good idea, because you wouldn’t want to be seen with that ugly brick in your hand.

Via Leica Rumors