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Photography Culture

Ad Agency Creates Hilarious Image Campaign of a Man Doing Interesting Things with Kraft Dressing

Chris Gampat
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08/14/2013
1 Min read

Last Updated on 08/14/2013 by Chris Gampat

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Images courtesy of Bernstein and Andriulli and Douglas Friedman.

Who says that sex doesn’t sell? Heck yes it does. And in a recent ad campaign, ad agency Bernstein and Audriulli got an organization called One Million Moms very…um…excited, sort of. The ad campaign was for Kraft dressing–which as many folks know is carried all across supermarkets in the US. And who usually does lots of the grocery shopping? Well, moms do. And so to get a mom to buy the product, why the heck not put a super ripped guy in a curious pose?

The images were shot by photographer Douglas Friedman wanted to try to make it interesting. Because seriously, how else do you make salad dressing interesting unless you put lots of bacon on it? But that is appealing to a whole nothing crowd in a totally different type of way.

The model, Davis, was asked to do some very interesting things with salad dressing. The rest of the photos are after the jump.

Via Jezebel

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Bernstein and Andruilli campaign Douglas Friedman image Kraft Dressing One Million Moms zesty guy
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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