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Sony Announces New HVL-F43M Flash

Chris Gampat
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06/27/2013
2 Mins read

HVL-F43M_accessory_kit

In addition to the cameras that Sony is announcing today, they’ve also got a new flash that is being unveiled today. The new flash is being called the HVL-F43M–and is the little brother to the HVL-F60M (which we reviewed a while back.) With this flash, Sony has shown that they’re committed to their brand new Hot Shoe and are throwing away the old Minolta shoe. However, there are still bundling in an adapter.

Like all Sony flashes, this one features a Cobra Head style: which means it will go back and forth and tilt left and right. That is unlike more conventional flashes that spin around. Like its F60M brother, it has a built in LED light for video. Sony is also saying that it is ruggedized, moisture resistant, and can withstand dust. The flash has master capabilities built in and can control three off-camera flashes. Also like the F60M, it doesn’t seem to have any PC Sync ports–which means that you’ll have a heck of a time using it with Pocket Wizards.

The HVL-F43M will be priced at $400, and will be available for purchase in July. More images are after the jump.

HVL-F43M_front HVL-F43M_leftside HVL-F43M_quick_shift_bounce_vertical_kiseki HVL-F43M_right_01 HVL-F43M_wSLT-A99V_front_light_on HVL-F43M_wStand

 

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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.