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Olympus Will Kill Their V-Series Point and Shoot Camera Line

Chris Gampat
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05/16/2013
1 Min read

Last Updated on 05/16/2013 by Chris Gampat

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It was honestly bound to happen: and now it has. According to a report from the Wall St Journal found by Imaging Resource, Olympus will kill off their V series of cameras. The V series were always the more affordable options, but the problem is that those camera sales are being eroded away by mobile phones. There isn’t any word on the other point and shoot cameras like the XZ-2 and XZ-10, but when one thinks about Olympus these days, we often think about the Micro Four Thirds line of cameras. With the arrival of the EP5, the lineup has full mobile connection though it is also possible with Transcend Air cards for the rest of the pen lineup.

These cameras are designed to offer users something that they can’t get from their phones: better quality. The images are then easily ported over to the devices and then shared to the web. However, someone will soon need to put apps like Instagram and Facebook in the cameras without the use of the Android system.

Despite this news, the company had a tremendous stock rise today. According to the Wall St Journal report though, other manufactures such as Canon are even struggling with point and shoot sales. And for years, Canon Powershots were the absolute best that one could get. But with the recent competition from Fujifilm’s X series and Sony’s RX series with significantly larger sensors, we’re not very sure that the small sensor camera market can survive.



Cameras fujifilm olympus Pen point and shoot sony stock V series
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.