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Sony Shows You the DSLR Owners That You Want to Punch in the Face; But Gives Them a Dreamy Australian Accent

Chris Gampat
No Comments
11/20/2012
1 Min read

Recently, Sony launched their DSLR No Idea campaign to mockingly show you just how clumsy some people can be with their DSLRs. The intent is to ultimately get people over to mirrorless cameras.

But they’ve now taken to the streets again and surveyed people who shoot with DSLRs. According to Petapixel, many people who own one don’t taken them off of auto. As a New Yorker, an Editor who does customer service for readers every day, and a former employee of B&H Photo, I can say with solid experience that there are so many people out there who shoot with DSLRs and don’t know how to use them.

As a consumer advocate though, it’s quite sickening to see people who purchase something and refuse to take full advantage of the capabilities. I personally see it as someone buying a Mustang to drive through bumper to bumper traffic on a freeway in an overpopulated city. We can blame this on advertising though; as companies always tell people that in order to get better images they can just buy a DSLR and shoot in auto. My only hope is that they have the customer service to aid in something like that.

 

consumer dslr dslr no idea sony
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Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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