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Adobe: Cinema DNG Initiative Retired from Adobe Labs

Chris Gampat
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09/28/2012
09/28/2012
1 Min read
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Last Updated on 09/28/2012 by Chris Gampat

 

Today, the world lost a ton of potential in the video world. According to EOSHD on Twitter, Adobe has chosen to retire their Cinema DNG initiative. This was confirmed via their blog. To backtrack, DNG is Adobe’s raw format and stands for digital negative. It is essentially their attempt to standardize RAW formats vs having to have every company create their own; this isn’t really news to photographers. Cinema DNG is the same thing but for video. Instead of a camcorder shooting MPEGs (which are essentially a ton of JPEG images) it shot RAW.

Now why is this so significant? Well, the Black Magic Cinema Camera was all set to shoot Cinema DNG; and the cameras out there already do. Now that Adobe has decided to retire the standard, support for the format will be severely lacking; as well as more potential for the video industry at the budget level of the BMCC. In order to get RAW files, you’ll need to go for a RED camera.

It will be interesting to see how this plays out; maybe Adobe will realize that it was a giant mistake.

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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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