Update: it’s live on the US’s site now too.
There have been lots of rumors on the web about whether or not the Fujifilm X-A10 would be a real thing, and it appears that they were right. This morning, the company announced their newest addition to their X series lineup of cameras that stuffs a 16.3MP APS-C sensor at the heart, though it isn’t clear if it’s an X Trans sensor or not though we’re positive that it isn’t. This is due to the fact that Fujifilm is billing the new X-A10 as a first ILC for consumers.
The Fujifilm X-A10 has a slide and tilt LCD screen that they state is for self-portraits because, you know, that’s exactly what the world needs. For this reason, the company shaped the grip to be ergonomic for both selfie use and what we’d otherwise call normal.