First Impressions: Fujifilm GFX 50s Medium Format Mirrorless Camera

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For a few minutes at Photokina 2016, I was able to personally fondle the hottest camera announced at the show: the Fujifilm GFX 50s. This is a medium format camera targeted at the full frame 35mm camera user and is the second medium format mirrorless camera in the digital market. Oddly enough though, it isn’t designed to resemble a Mamiya 7 II or anything else from the film days despite the retro aesthetics. A number of jounalists and I were taken through a presentation where we were introduced to the team who worked on the camera’s design and specifications. Fujifilm’s intention here is to find a way to appeal to professional photographers and high end enthusiasts without competing in the pool filled with sharks that produce full frame 35mm sensor cameras.

So far: they seem to have the world’s attention.

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The Sony a99 II Features a 42.4MP Back Illuminated Full Frame Sensor

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At Photokina 2016, Sony has announced their new Sony a99 II; making it the company’s new flagship Alpha camera. It’s about time too, it’s been a number of years now. At the heart there is  42.4 BSI MP full frame sensor that can shoot at 12fps while using tracking AF, hybrid face detection af, 399 AF points, 5 axis stabilization, 4k movie without pixel binning. They’re targeting this camera at professionals and sports shooters and wildlife photographers.

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The Hasselblad V1D Features a 75MP Square Format Digital Sensor

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Hasselblad caught the industry’s attention recently with the release of the world’s first medium format mirrorless digital camera, and today they’re announcing an interesting concept: the Hasselblad V1D. According to a quote from Hasselblad in an email to the Phoblographer, this camera sports the same 100MP sensor used in the H6D-100c cameras. But since the V1D camera uses XCD lenses that has shorter flange distance, the sensor output is being automatically cropped to 75MP format square format.

The camera is essentially what Hasselblad is calling a black box carefully machined out of a solid block of aluminum. It has ports/fixings for modules all over for various types of uses. It is indeed a modular camera!

But in addition to that, the X1D is getting new lenses! Tech specs and all the important bits from the press release are after the jump.

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The Canon 5D Mk IV is a Photographer’s Workhorse Camera

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We’ve been waiting for a very long time for a replacement for the Canon 5D Mk III; and today we’re getting its successor in the form of the Canon 5D Mk IV. The replacement was well worth the wait and if you look at the grand scheme of things and what Canon is trying to do, it simply makes a lot of sense. The camera isn’t being positioned as high as the Canon 5Ds (which is a spectacular camera) but instead is going to continue to target the photographer that needs a workhorse camera, great video and a balance of both resolution and high ISO output.

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First Impressions: Hasselblad X1D

Chris Gampat The Phoblographer Hasselblad X1D product images (13 of 13)ISO 6401-50 sec at f - 2.8

Editor’s note: With this post, we’re testing a new offering from our current redesign: full screen blog posts. Please let us know your feedback as we’re eager to keep building a better Phoblographer for you all.

If you think about any of the companies who have contributed much to the world of photography gear, there shouldn’t be a doubt in your mind that Hasselblad is on that list. With the company’s new X1D announced earlier today, I’ve got no doubt in my mind that they’ve reached out and touched the millennial generation of photographers in the digital world in the same way that the 500C has touched them.

The Hasselblad X1D features a 50MP cropped 645 format sensor–that is to say that it isn’t a full frame 645 sensor but instead still larger than a 35mm sensor. The camera also incorporates the use of leaf shutter lenses that let you shoot with a flash to 1/2000th with full sync, autofocus, an EVF, a touchscreen LCD, and interesting features such as a mode dial that locks and unlocks by simply pressing it up and down.

But even more amazing: it’s pretty small–honestly if you could imagine a Sony a6000 series camera, put a big sensor in it and make it around the height of some DSLRs then reduce the weight and depth significantly, you’ve got this camera.

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How Likely is Fujifilm to Get Into Medium Format?

Chris Gampat The Phoblographer Fujifilm X Pro 2 product images review (1 of 12)ISO 4001-50 sec at f - 2.8

Photokina 2016 is going to be a very big time for the photo industry if what we’ve seen so far for this year is any hint of what’s to come. One thing that’s been on the mind of Fujifilm camera owners is if a full frame mirrorless camera or a medium format camera would be on the way at all. For years, Fujifilm was well known for its very good medium format film cameras; and in some ways it would make a lot of sense if an X Trans sensor found itself stuffed into a medium format rangefinder style camera or even a proper 645 DSLR.

But how likely is this to really happen?

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DigitalRev: Is Micro Four Thirds Dead?

Chris Gampat The Phoblographer Olympus OMD EM10 Mk II product photos (2 of 7)ISO 4001-100 sec at f - 3.5

One big question that’s been on the minds of many Micro Four Thirds camera users is: is Micro Four Thirds dead? DigitalRev tries to explore this in a video of theirs and makes some very convincing arguments that the format could be on its way out. They speak a lot about size: particularly camera sizes and sensor sizes.

When the Micro Four Thirds camera world started, they were the first on the scene with interchangeable lens mirrorless cameras that have autofocus. Back then, it made a lot of sense because you get DSLR quality in a very small package. It affected every company as they all tried to make their DSLRs smaller. Shortly after that, Sony came onto the scene with the NEX cameras, Pentax released a camera we never speak about for good reasons, and Samsung, Nikon, Fujifilm and Canon jumped into the world.

Most of the mirrorless cameras out there now use APS-C sensors–which are all larger than a Four Thirds sensor. All of those cameras are also quite small.

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The Canon 80D is Targeting the Semi-Professional Photographer

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Today, Canon is announcing their brand new 80D–and they’re trying to target it at the new breed of photographers who typically shoot on the side for extra cash. It isn’t quite the 7D MK II–which is mostly targeted at sports and wildlife photographers. But it’s still quite feature packed.

The Canon 80D features 45 cross-type AF points, 100% viewfinder coverage, a 24.2MP APS-C CMOS sensor with Dual Pixel CMOS AF, a DIGIC 6 image processor, built-in WiFi, NFC, and a vari-angle 3 inch LCD screen. There is also a new auto white balance mode that the user will have to specifically set that will allow the setting to skew closer to the warmer side or the cooler side depending on what you select.

But there’s a whole lot more!

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