Let’s get something absolutely out of the way here: your Instagram page isn’t necessarily your portfolio. A photographic portfolio is a body of work that helps let others know what kind of photographer you are. It’s a product you’re capable of delivering. For example, Toyota’s portfolio includes the Camry and their other cars. Peter Hurley’s portfolio includes headshots. Annie Leibovitz’s portfolio has portraits and editorial work. These are the products that we know they’re capable of producing. And in the same way, a photographer needs to tightly curate that portfolio, specialize (despite what some may tell you not to do, and they’re dead wrong), and put forward images and services that really make them standout from the rest.
But before you even go about doing this, you’ll need to figure out your photographic identity.