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Years before light meters were invented and used by photographers, they used a specific set of rules to figure out what their camera’s exposure settings should be adjusted to. Today, this method is still used by some film photographers and very much so by street photographers.

What are we talking about? It’s called the Sunny 16 rule–and it’s the basis for how the Phoblographer tests a camera’s metering system.

So how do you do it? The Sunny 16 rule states that on a bright sunny day with little shadows your scene will be exposed at f16 and your shutter speed will be the reciprocal of your ISO. So that means that if my film is ISO 100, then I’ll be shooting at 1/100th and f16 on a bright sunny day with little shadows. From there, you figure out the other parameters based on how much sunlight is affecting the scene. Is it getting a bit cloudy? Then open up to f11. Even more shade? Then go down to f8. In the NYC subway system? Well, you’re going to have to get really low down in the settings.

So why would you do this? By simply looking to a scene and knowing what the exposure will be, you won’t need to fully rely on a light meter or your camera’s metering and instead you’ll be able to figure out what the exposure will be. In turn, this will get you the image that you want in a much faster process.

Chris Gampat The Phoblographer Sony A7r and Zeiss Otus 55mm f1.4 lens samples (1 of 1)ISO 1001-200 sec at f - 4.0

We’ve reported before on the Sony A7r getting a new update, and Sony Alpha Rumors has more reasons to believe that it’s on its way soon. More than that, they also believes that an update to the A6000 is coming.

The Sony A7r Mk II is said to include better autofocusing, which was our biggest gripe with the A7r. A new processor will also be incorporated to keep high ISO noise performance down according to previous reports. The camera is also said to have the same sensor–which gave out more than enough resolution.

Sony introduced the A7r in late 2013, and since then the A7 has received a refresh. It’s about time that the A7r get it–which it probably needed more than its siblings in the A7 family of cameras.

Kevin-Lee The Phoblographer Nikon D750 Product Images (8 of 14)

Nikon has rebates in place on the D750 and kits. Bundle deals were also extended. There are also lots of specials for NAB.

Also worthy of note:

Canon has just lowered the prices of many of their lenses. You can save up to $800 on Canon lenses.

You know what else is cool? A lot of discounts on mirrorless cameras over at Amazon. And the company has rolled out even more discounts on lenses, DSLRs, mirrorless cameras, and bundles.

Plus, the Sony A7 and lenses discounts are still up and you can get $300 off on the 5D Mk II and 6D; or check out Amazon’s top deals in photography. The listings are after the jump.

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EPL6

Announced in 2013, the Olympus EPL6 is only now coming to the US after being available in only Japan and Europe. At a very affordable price of $299, the camera sports a 16MP MOS sensor, TruePic VI engine, a 3 inch 614k dot LCD, 35 AF points, 3 axis in-body IS and a timelapse mode. The camera is positioned below the EP5, EPL7 and the OMD EM10; which both have many more features than the EPL6.

The camera doesn’t have WiFi built in but in Europe and Asia the camera came with a WiFi SD card. According to B&H’s listing, that isn’t included in the box.

At the price point, it’s a great camera for someone looking to get into interchangeable lens cameras.

julius motal the phoblographer iso 400 rinzi ruiz 07

In this episode of ISO 400, we hear from Rinzi Ruiz, a street and wedding photographer based in Los Angeles. Towards the of 2011, Ruiz was laid off a job he had for 10 years, and this gave him time to focus on his photography. He found his zen in street photography on the streets of Los Angeles. His high contrast monochrome images are deeply meditative, and they have excellent lighting.

He became known for a blog called Street Zen, in which he posts images he makes on the street. More of his work can be found on his website and his Instagram.

A selection of his work and the episode can be seen after the break.

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Chris Gampat the phoblographer photo plus expo 2010 leica sample photos (2 of 9)

We hope you’ve got deep pockets…

Well, to be honest, we don’t expect anyone to be able to purchase a lens like the ones listed here in this post. But you should know that they number amongst the most expensive ever made and sold right now. We’re sure that in the right hands, they’ll take the greatest images that you may ever see, but some of them are for very special use.

Here’s our curated list of the most expensive camera lenses.

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