Fujifilm’s XF 35mm f1.4 Could See an Upgrade with Improved AF Speed This Month

Fujifilm X-Pro1

When the X-Pro 1 and X-E1 cameras were first introduced, the Fujfilm XF 35mm f1.4 instantly became a favorite with users of the X-mount system, and remains to this day. The only gripe that many have with the lens is its autofocusing speed which, compared to other contemporary lenses, is mediocre at best. In this regard, the XF 35mm f1.4 reminds us a bit about the Panasonic 20mm f1.7, which is equally famous with Micro Four Thirds users despite its comparatively slow AF.

However, good times could lie ahead for users of Fujifilm’s X-mount cameras, because unlike Panasonic who merely gave its 20mm f1.7 lens a new body when they updated it, Fujifilm will reportedly introduce a new version of the XF 35mm f1.4 with a quicker focusing motor this month. Depending on what you’re going to use this lens for, faster AF might indeed make a huge difference. As an added bonus, for those of us who don’t need the super quick AF, get ready for used prices to go down when the new lens arrives.

According to Fuji Rumors, the updated XF 35mm f1.4 could be introduced this month. Let’s keep our thumbs pressed on this one.

Fujifilm Reportedly Working on a Super-Fast 16mm f1.4 Wide-Angle X-Mount Lens

julius motal the phoblographer fujifilm xt1 review-2

Besides the great X-Trans CMOS sensor, there’s another good reason to go for Fujifilm’s X-system: the lenses. Not only has Fujifilm created a respectable amount of lenses covering all focal lengths from wide-angle to telephoto in a rather short amount of time, they also created some of the best optics currently available for any mirrorless system, including the 14mm f2.8, the 23mm f1.4, the 35mm f1.4 and the recent 56mm f1.2.

Soon, users of the system could be in for some more treats. According to Fuji Rumors, the company could soon introduce a super-fast 16mm f1.4 wide-angle lens for its X-system, translating to a 24mm-equivalent. Fujifilm’s lens roadmap indicates that in 2014 a “high speed wide angle lens” would be introduced, and this could just be it.

In addition to the 16mm f1.4, Fuju Rumors’ sources also claim that the X-system might see the addition of a 140-400mm super telephoto lens, for those who need that extra bit of reach. On the system’s APS-C sized sensors, this lens would translate to a 210-600mm, which should be sufficient for both sports and wildlife photography. Thanks to built-in optical image stabilization, it should be possible to achieve shake-free images with the lens even at its longest setting.

Finally, there will be an 18-135mm superzoom lens, an aperture range of f3.5-4.8. According to Fuji Rumors, this lens will also be weather sealed, which should go nicely with the new X-T1 camera. As for release dates, those of the 16mm and 140-400mm lenses are unknown so far, but the 18-135mm should be introduced some time in June. We’ll keep you posted when these lenses become official.

Fujifilm Manager Says No Plans for Full Frame X-Mount Camera


In an interview recently conducted by the Thai website 2how.com, Fujifilm manager Kawahara-san claims that at this point, the company had no plans to introduce a full-frame X-mount camera. The question came up because such a camera body has recently been asked for by fans of the X-system, in part due to the fact that Sony recently introduced the world’s first mirrorless full-frame camera that is not a Leica M rangerfinder. It would seem only logical that we’d see more cameras like the A7 and A7R in the near future.

Kawahara-san mentions a couple of convincing reasons for not going full frame with the X-system, though. For one, current X lenses would not be compatible with the new camera because they were designed for APS-C sensors. Also, part of the X-system’s formula is overall small size, which would be compromised by introducing a full-frame sensor along with new lenses that will work with it.

The good news though is that Fujifilm is continuing to actively improve their current models by listening to the wishes of their customers and providing firmware upgrades. They’ll continue to do so, which is part of the reason they won’t introduce an X-Pro 2 soon. Instead, they want their customers to use their cameras longer in their life. That’s actually one of the best things we’ve heard from any industry official all year, because it means the company won’t make your new camera obselete in half year or a year from now, further nurturing the throwaway culture.

The full interview is after the break, and it’s well worth spending ten minutes for it, if you’re into the Fujifilm X-system at all.

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Fujifilm Introduces X-A1 Entry Level X-Mount Camera and 50-230mm X-Mount Lens

Fujifilm X-A1 with 16-50mm kit lens black

The previously rumored Fujifilm X-A1 entry-level X-mount camera is now official, and it looks just like in the leaked pictures: that is like the X-M1 with a slightly different styling. What  sets the X-A1 apart from the X-M1–and from all other X-mount cameras for that matter–is the lack of X-Trans color filter array on its sensor. Instead, Fuji opted for a conventional APS-C sized CMOS sensor with bayer pattern in the X-A1. The camera sports 16.1 megapixels resolution bundled with an EXR II image processor. ISO goes from 200-6,400, and the 3″ 920k dot rear display is tiltable, just like on the X-M1. Additional features include WiFi and Full-HD video recording.

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Cheap Photo: Save Up to $300 on a Fuji X-Camera + Lens Bundle at Adorama


Good news for fans of Fuji’s X-system–and especially for those who’ve been thinking about getting into the system. Adorama is starting a promo today that will save you up to $300 on select Fuji X-camera + lens combos. Purchase an X-Pro 1 or X-E1 camera via Adorama’s promo page and add any of the lenses in the list below to your shopping cart to benefit from the instant savings:



Price After Instant Savings

Consumer Savings





















 *Only one lens each may be added to a single camera purchase (ie. Customer may not purchase two (2) – 35mm lenses but may buy one (1) each of all lenses listed).

**The 18-55mm lens promotion can only be combined with a body only sale of the X-E1 or the X-Pro1.  It may not be combined with the X-E1 Hard Bundle Kit that already includes the 18-55mm lens.

Fujifilm’s Rumored X-A1 Allegedly Leaks in Picture of Store Shelf

Fujifilm X-A1 Leaked Image

UPDATE 8/21/13: We have since been provided with the original picture of the X-A1, thanks Alexandre!

Fuji Rumors has just posted a picture allegedly showing the rumored X-A1 entry-level X-mount camera, sitting on a store shelf. The picture shows two cameras, a blue one labelled ‘X-A1’, and the well-known silver-and-black X-M1 medium-level X-mount camera next to it. The X-A1 has been rumored for a while, and is said to come in multiple colors and without an X-Trans sensor like its bigger siblings, instead sporting a conventional CMOS sensor.

Some commenters on Fuji Rumors point out that the alleged X-A1 looks exactly the same as the X-M1 next to it, only in blue. With that in mind, we cannot be entirely sure if this picture is real or a fake. But still, it’s pretty safe to assume that the X-A1 will be coming soon, whether this is what it’ll look like or not.

Long Term Review: Fujifilm XF 18mm f2 R


The Fujifilm X-System has been something of an enigma since its initial launch in 2012. Yet another mirrorless camera system; too big for some, absolutely perfect for many. I fall squarely into the latter category with the X-Pro 1, and with all of the recent firmware updates that Fujifilm has bestowed upon us, they have taken a quirky and slightly flawed but lovable camera system and turned it into a real powerhouse. By this time, you’ve read the reviews, you understand what the X-System is about, and if you fall into the same category that I do, then you already know that it’s a wonderful camera for real photography. With this review I’m here to talk about the XF 18mm f2 lens which launched initially with the X-Pro 1. It has been continually improved through firmware updates, and I thought it was important for people to have a review of it today, vs the reviews that were shared when it initially launched. Head on past the break for my review of the XF 18mm.

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Fujifilm Starts Lens Production in New Philippines Facility

Fujifilm Philippines Facility

Fujifilm today announced via their global site that lens production in their recently-erected Philippines facility has just commenced. At the new facility, where high-performance lenses for digital cameras, projectors and surveillance are made, Fujifilm aims to extend its workforce to 600 and the production to 18 million lenses a year by 2015. The way Fuji’s X-system is selling, they’re going to need that output. Fujifilm is already manufacturing X-system products outside of Japan, namely in Thailand and China, according to Fuji Rumors. Considering the country’s weakened economy, might we be seeing a general trend here that “made in Japan” products aren’t so much made in Japan anymore these days? Not that that really matters as long as the quality is kept up (or is even further improved), but it’s still interesting to observe.