This Kodak Instamatic Messenger Bag is Almost an Impulse Buy

Maybe it has something to do with the classic and cool vintage design, but this Kodak Instamatic Messenger Bag is one that seems perfect for every collector. The bag’s exterior is covered with the original Kodak Instamatic camera emblazoned all over it. For the uninitiated (or I guess those less woke on camera history) the Instamatic was a pretty automatic camera Kodak produced years ago. It was a hit for so many people because it was small, easy to operate, and used a piece of technology that really pushed photography ahead in a somewhat unexpected way.

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Imagining the Modern Kodak Instamatic Camera

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All images by Daniel Kim. Used with permission.

Daniel Kim has been an industrial designer for many years now. Born in South Korea, he studied automotive design before flying to SoCal in the Spring of 2012. He grew up with a love for photography and with a fond memory of everything Kodak. The company is part of what inspired his rendition of the modern Instamatic–which I found on Behance.

But what’s even more amazing is how his creative vision blended Kodak’s brand and modern aesthetics.

 

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In 1961, Kodak Made Flash Easier for Users With a Cube

The sixties. A decade of beat music and mop-top haircuts, of the Vietnam war and the first man on the moon. Of hippies and flower power. And of Instamatic cameras and single serving flash bulbs.

These days, (almost) every camera comes equipped with a built-in flash unit. Can you imagine having to change the bulb after each use? Half a century ago, flash bulbs weren’t as durable as they are today and had to be changed each time the flash was fired, because they simply burnt out. The above ad, which we found via Project B, advertises Kodaks ‘latest’ invention: the rotating flash cube which contains four individual flash bulbs.

In a time when technical progress meant the introduction of a higher speed film and ‘computers’ were no more than giant calculators, a flash that would last up to four shots must’ve seemed like a revolution. Or at least thats what this Kodak ad wants the viewer to believe. Also, it gives a practical introduction into shooting ‘swinging dance parties’.

BTW, you can still by Kodak film from Adorama, Amazon and B&H.