Fujifilm Opened Up Their System in a Very Perplexing Way

With the new Fujifilm Digital Camera Control Software Development Kit, many cool things could manifest.

There’s been a push to make cameras a heck of a lot more useful. Manufacturers worked to build webcam integrations into them. And for the most part, they’ve done a good job. Fujifilm just took that to another level. They announced the Fujifilm Digital Camera Control Software Development Kit. Other brands such as Sony, Canon, and Olympus have done similar things. There are surely lots of possibilities, but also some perplexing decisions.

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Apple Could Be Getting Into the Camera Game In A Unique Way

Many have called on Apple to do more with cameras, and this will definitely be something new for them.

Apple is a company that likes to dip its hands into many different electronic markets. We all, of course, know about their smartphone empire, their computers, iPods, iPads, headphones, and even their much-speculated electric car. But what about cameras and other items that use them? Apple has been making waves with their iPhone cameras for sure, but will they ever break into another market that utilizes cameras? The answer to that is yes, apparently. News of an augmented reality headset has been floating around for a little while now. While it might not be a camera announcement we have been looking for, it’s still pretty cool. Let’s talk about this after the break.

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WhiteWall’s AR App Shows You How a Photo Print Looks on Your Wall

Take the guess work out of how your images will look on your homes walls with this cool augmented reality app from WhiteWall.

Have you ever wondered what some of your images would look like if they were framed and were hanging on your walls? Have you decided against purchasing images before because you just couldn’t picture if they would fit in? Thanks to the wonders of augmented reality, and a new app from WhiteWall, you can now see exactly what your images will look like when they’re being displayed in all their glory. All you need is a smartphone. Join us after the break to find out more about this amazing technology, and for the official WhiteWall press release.
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Modern Camera Makers Need to Stop Sitting Pretty and Start Majorly Innovating

I think that the entire tech world is trying to outdo traditional camera makers; and they need to start fighting back.

The more I look at the capabilities of smartphones and the more that I step into meetings with bigger photography technology companies, the more I start to wonder what traditional camera manufacturers think about staying ahead of the curve. If the sloth-like pace for them to create full frame mirrorless cameras and lenses is any indication, then I’m really scratching my head. Phone manufacturers, photography software companies and other companies are doing more things than ever to replace traditional cameras. When I hear verbiage like “giving designers the power to create photo-realistic images without paying for expensive photo shoots” I see the intent for disruption simply for personal profit. But I see other things too; most folks can’t tell the difference between a photo taken with a traditional camera and a phone anymore. In fact, if you didn’t look at the EXIF data you probably wouldn’t be able to tell. This is just one of the many features of the mobile web.

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