Look at History: Why I Think the Sony a7s IV Is Coming Next Year

Today, we’re getting the Sony a7s III, but I seriously think that the Sony a7s IV is coming next year.

I think it’s incredibly fair to say that Sony has made some significant changes to the entire Sony a7 lineup of cameras with the Sony a7s III. You’ve got touch menus, a new menu system, the new CFExpress A card type, the lowest base ISO they’ve ever had, etc. crammed into it. There’s a lot of technology, and Sony voted to still hold back in some ways. It still has a 12MP full frame CMOS sensor, and it shoots 4k video. Sony is working to really create just the best 4K video that one can get, and that’s very fair. But it’s also the opposite of what they used to do with releasing cutting edge and bleeding edge options to let the market adapt. Instead, Canon and Panasonic are doing that. The roles have reversed! But it may mean that Sony has another trick up its sleeve.

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Why You Shouldn’t Get Your Hopes Up for the Canon EOS R5 Yet

Canon’s announcement today about the Canon EOS R5 is making me believe that they could let down photographers.

Before I go into this, know that I’m not at all saying the Canon EOS R5 could be a bad camera. I’m saying that the Canon EOS R5 might not be what a photographer would want or need. From what we know and from the information that we’ve been told, the Canon EOS R5 might not even be for photographers. Canon is only releasing more of the video specs thus far. When they were asked by US Press about more features for photographers, Canon simply told us they’re not disclosing that information yet. At the end of the briefing, it lead me to believe the Canon EOS R5 might not even be a camera for photographers, but for video shooters instead.

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Does Micro Four Thirds Really Need a New Camera Manufacturer?

Only time will tell if the Micro Four Thirds market place has room for another player.

During the recent CES (Consumer Electronics Show) Sharp surprised just about everyone in the photography and videography world with an announcement about a new 8K Micro Four Thirds camera that they have in the works. There’s no doubt that the camera sounds exciting and the tech should really get vloggers and videographers ears perked up, but do we really need another manufacturer to enter the Micro Four Thirds camera space?  Continue reading…

Could The New Fujifilm and Panasonic Organic Sensors Replace X Trans?

These new organic camera sensors offer an exciting glimpse at what could eventually come to Fujifilm and Panasonic consumer cameras.

The world of technology is moving along at a blistering pace which means we get more and more advanced cameras hitting the streets all the time. Fujifilm and Panasonic teamed up a few years ago to create a completely new type of organic sensor so that they could not only make advancements in technology, but so that they could try to steal some market share back from Sony who supply most of the world’s camera sensors. This new co-developed sensor will be capable of 8K at 60 frames per second, and will have a few more tricks up its sleeve. But just imagine what could be possible if in some way it were combined with X Trans. Continue reading…

Panasonic Announces Development of the Panasonic GH5

At Photokina 2016, Panasonic announced the development of the successor to their GH4: they’re calling it the Panasonic GH5. This camera is being targeted at the highest end of professionals that need to shoot stills and video. It makes sense as they also believe that 8k video will be a bigger standard in the year 2020–when the next Olympics are. 8K video is around 33MP according to Panasonic.

They’re claiming that it will have the best image quality of an GH product plus there will be improvements in 4K photo and the video. It will boast an 18MP sensor, 4k 60p video, 10-bit 4:2:2 video, and 6k 30p video.  The new sensor is said to be very good at high dynamic range.

It will enter the market in the first half of 2017. Plus they’re coming out with 8-18mm f2.8-4, 12-60mm f2.8-4 and 50-200mm f2.8-4 lenses. We’ve got no other details so far. But more images from the press conference are after the jump.

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