Hasselblad makes some of the most popular medium-format cameras on the market. The company is a legacy brand that drives innovation to new heights. For instance, the Hasselblad SWC was a medium-format camera with a fixed lens, the X1D was the world’s first mirrorless medium-format camera, and the 500EL/ELM went to the moon. Since the company has many new offerings, we have decided to take a look at devices that stand tall today and can be ideal if you wish to transition to medium format from full frame.














