I remember how insanely excited I was to go to one of my first Photo Plus Expos and how vibrant of a show it was back then, at least to me — the millennial a year away from graduating college. The camera industry had so many more players: Samsung, Casio, HP, Epson, and more. But the big bad smartphone came with and smited the camera industry into the quietest caves to lick its wounds. It did the same to the watch industry — which took quite a while for it to heal on top of efforts from beyond just Switzerland. And today, the camera industry is doing the same thing. For the first time in my career, I feel like the camera industry is finally on its way back up.














