The Fujifilm EF-X500 flash may be an option for photographers who want and need to use a flash when documenting and doing photojournalistic work; but it absolutely baffles me that a camera company with a fantastic medium format camera system hasn’t started to work with some sort of third party lighting manufacturer like Profoto to get some sort of integration into their system. To be fair, this isn’t Fujifilm alone. Canon’s radio system is crippled. Nikon’s isn’t what it used to be. Sony’s flash system is laughable. Olympus and Panasonic have never had such a great option. Pentax? Don’t even get me started.
But Fujifilm–a company with such a decorated history and an entry in the medium format camera system, doesn’t have a solid flash system. The Fujifilm EF-X500 is the company’s answer and attempt at this market but in many ways the company failed out of the gate. But in other ways, they’re not doing such a terrible job and I’m just being extra critical and venting via my own blog.