Last Updated on 01/16/2026 by Chris Gampat
On November 27th, 2019, I bought the Fujifilm X Pro 3 in Dura Silver from Adorama for $1,999.95. Back then, I called it a GOAT of a camera. A few years ago, I finally ended up giving it away to my best friend as a long-term loaner because Fujifilm refused to do any major firmware updates to the camera — essentially enshitifying their own brand in many ways. And just yesterday, Reviews Editor Alberto Lima and I were randomly looking at cameras and what they’ve sold for on the used market. What we found shocked us both.
According to the website Watch Count, the Fujifilm X Pro 3 is selling for more used than it did brand-new in 2019. The top listing as of January 16th, 2026 shows that it sold for $2,499.99 for a Dura black version. Other variants with a lens have sold for $2,200 instead. I first of my hands on the Fujifilm X Pro 3 in October 2019, and since then, Fujifilm hasn’t replaced the product in their lineup. I’ve reasoned for a long time now that it’s been too long, and all the company will do is nothing that’s very ground-breaking, except recycle all the things that they’ve done already in other cameras.
The version that sold for a lot of money was being advertised as brand new. And surely, folks still want this camera.
This brings up the question: why didn’t Fujifilm just listen to its audience? Why did they chase after Sony and content creators so hard? Sure, the X100VI was a hyped camera that sold for a lot, but the internet finally understood what I was saying in the first place: it’s a camera that will ultimately end up not being so great in the long run. Today, in 2026, it has a sensor that’s already four years old. The reason for this is because it’s the same sensor that’s in the XH2. But the X100VI came out only two years ago. Granted, it has had good firmware updates that improved the camera.
But where were those updates for the Fujifilm X Pro 3?
If Fujifilm were really into their philosophy of having photographers slow down and do things in a retro/old-school way, why wasn’t there an update in a meaningful way done to the X Pro 3?
This just goes to show that Fujifilm has really lost out on a market that they could’ve had if they just watered their plants.
I, like many others, have given up hope on a Fujifilm X Pro 4. Will it eventually come? Maybe. But at that point, it will have been too late. The next camera I buy will be some sort of very high megapixel camera for still photography — not for shooting content and getting upvotes on Reddit. And I especially won’t be a random influencer named Jonas Rask and trying to bait people into thinking that the X Pro 4 is coming and that I’ve got it. Don’t tell me that this wasn’t the intention. The whole point of the attention economy on social media is to drive up hype and faux importance — and that’s all that they were doing.