When the Fujifilm GFX100Rf was released, I was in awe of how wonderful and awesome the camera is. And folks have been asking Fujifilm for more compact cameras. They’ve already got the X100VI and the X Half. But it occurred to me that Fujifilm could do yet another one. I’m not talking about the return of the X 30 series, or the other retro Fujifilm cameras. But let’s entertain the idea that they took the viewfinder away from the GFX 100RF and stripped it down to be even smaller.
We’d only be using the LCD screen then, and I’d be perfectly alright with that. I’m sure that so many other photographers would also be just fine with that, too. Fujifilm could also probably shave some extra dollars off the cost.
Traditional product developers would say that this is a race to the bottom. But that’s just not true. APS-C is a race to the bottom because they’re not really innovating in that spaec. But medium format being made even more affordable is a way to tempt enough people over to leave Canon, Nikon, and Sony. In some sales listings, we’ve even seen Fujifilm outdo Nikon.
Fujifilm could even keep the aspect ratio dial on there and it would probably be an even better camera for landscape photographers. But let’s also think about what else Fujifilm could do to make this camera even more unique.
- Specific zone focusing settings
- An infrared film simulation
- A special Acros mode meant to deliver images that look like those from Sebastio Salgado or Josef Koudelka
- A special kind of LCD screen and interface similar to the X Half
Even if Fujifilm didn’t charge all that much less money, I think that people would absolutely still buy this camera. It wouldn’t be for content creators. It would be for photographers who actually want to shoot images and make photos.
Not content.