Data is often the best way to analyze the direction our photographic industry is taking. In the past, year-on-year reports showcased changing consumer trends, which in turn resulted in a new strategic approach by camera makers. This is how analog was replaced by digital, and now DSLRs are being replaced by mirrorless. Maybe bigger cameras will be replaced by phones. But that’s not the only thing these reports show—they also reveal which company is taking the biggest share and whom consumers prefer. For instance, this year, it seems Canon and Sony are head-to-head with each other again, with them being users’ favorites.
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