Olympus has introduced some brilliant cameras over the years. The companies PEN F, E-P5, OM3 are some models that continue to be important for photographers. While many believe that that Micro Four Thirds and Four Thirds system is now redundant, the truth is far from that. In a recent round of trends seen online, our Reviews Editor Alberto Lima stumbled across a curious case of an older Olympus system making a comeback in a big way. Here’s a look at what’s causing this.
On WatchCount, we noticed that the older E-P7 was selling for close to $700, alongside two lenses: 14-42mm and 40-150mm. In fact, if you look at eBay, you will notice how some of the models are fetching as much as $1,000, which is quite close to the original price of the camera.
A quick look on Reddit also showcases a growing trend of users still using Olympus’ device even today. On r/M43, one user even commented, saying why they prefer the E-P7 so much:
I’m using the cheaper E-PL7 as a daily carry, despite having more capable gear, purely because it’s so compact. As a result, most of my best photographs come from this camera. In 2025 it still delivers incredible image quality, and when people view the images they have no idea what body was used.
Similarly, in another thread or r/OlympusCamera, a user spoke about the use of filters, which they adore:
I was pleasantly surprised to find that in addition to the ART filters I’ve seen on earlier Olympus cameras the E-P7 has a Instant Film ART filter, named ART16. And unlike the earlier filters this one has a slider with 11 positions to adjust the effect – saturation and color cast – and it’s got a lot of variety.
Launched in 2021, the E-P7 is a newer offering that is gaining popularity. One of the reasons is that it is a better version of the decade-old E-PL7 and the successor to the EP5. So, why is a 5-year-old camera selling for so much? In addition to the changing trends, one could believe that official repair of the camera is better in Europe and Asia than in Northern America, as it was old sold in selected regions upon its launch. In a way, getting a warranty or authorized service in North America can require more legwork.
The Olympus E-P7 was also discontinued, which means that finding anything remotely to repair the camera in the USA will be a challenge. With more young photographers looking for a pocketable experience, the E-P7 becomes a natural choice, given that it has a 20MP 4/3 sensor, along with a nice ergonomic design and 5-axis image stabilization.
Perhaps, because older cameras are making a comeback, people may want to stash and keep the E-P7 ready, too, just in case it also begins to get popular in a sea of old products. Either way, a camera with two lenses is a perfect kit for many young photographers who can’t afford newer models of the same caliber.